After hours of research, writing, and tweaking, you finally hit *publish* on that new post and think…
“Whew, the hard work’s done!”
as you check your task off your to-do list.
In the world of running a business, content creation has become just one more endless (umm, and maybe even mindless?) task on the long list of responsibilities to keep this thing rolling on forward, full-steam ahead.
But your content isn’t just another piece of the puzzle that makes up your business. It’s more like the photo we reference as we make the puzzle — it keeps us connected to the end goal, and drives us forward with clarity, confidence, and direction...
… if we use it in the right way.
What most of us end up doing, though?
We spend about 90% of our time creating content, and 10% promoting it.
We churn our creative gears for hours a week to create this content with care, yet it gets seen by ~maybe~ 6% of our audience.
Woooo-ey. Does that give anybody else the worst kind of pit in your gut? (I’m raising my hand high right here with you.)
Instead of focusing on getting that well-honed, crafted-from-the-heart content in front of the eyes of those who need to see it—so many of us opt to hit the post button, slap up a quick social post, and move on to the next item.
Our fresh content lives and dies within a day.
Or worse—you know that regular content is a way to connect with your people and leave ‘em with action-packed inspiration and value, buuuut you’re stuck in the paralysis of not knowing exactly what to post or how to get your message out there.
And so, your blog sits quietly collecting cobwebs in your corner of the internet.
Can I just say how hard I hear this and see you?
I get it. For years and years, I blogged DAILY because I felt obligated to, but those posts weren’t tied to a result or a purpose.
In fact, they were sucking up my time and not getting me anywhere closer to my goals. I’d share a new blog post once on Facebook, and then move on to the next.
It wasn’t until I started creating content with intention and a plan that I started to see REAL results.
Those aren’t vanity metrics—they’re actual results, akin to subscribers, sales, and students.
The solution isn’t creating more and more and more. It’s not spending the majority of your time willing your creative juices to crank out just a few more sentences that hopefully *fingers crossed* make it in front of a potential client…
The solution is tied to a simple purpose behind each piece of content you push out.
Results don’t just come from a little call-to-action at the end of your blog post. They come from creating with intention, certainty, and confidence, and you can do that when you have a plan.
The issue is that you’re creating longform content that’s likely pretty awesome, but its shelf life is fleeting because you don’t have a system to share (and re-share) it again and again.
You hope that search engines will do most of the heavy lifting and point the *right* people to your content. (That’s what SEO’s for, right?)
You feel a little “fraud-y” (it’s a word now) if you repurpose past content or *gasp* share a blog post from a year ago … even if it’s still relevant.
And the truth is: All that content you spend hours crafting and honing basically goes into a blog post graveyard where it never gets seen, because you’re not the one strategically getting it out there in front of other people.
R.I.P. to all the posts you wrote that no one ever experienced.
I struggled with how to write my content...
Absolutely loved The Content Lab. I’d really struggled with working out how to write my content in a way to be able to repurpose it, let alone how to actually repurpose it. Your course solved these problems for me.
So, what if you could spend less time in Content Creation Land and, instead, harness that energy into building a process that gives content a longer life to better serve, inform, and connect with your audience?
If you uncracked how to pivot your approach and lean into the whole work-smarter-not-harder fairytale actual-real-life possibility, you could:
Create with the foresight of knowing how one piece can span the different platforms and serve your audience in all the places you want to show up—without creating more work.
Have an action plan that will allow you to create content that moves the needle and drives results with intention and purpose.
Execute a simple marketing plan that will help you get results for 90 days following “publish” through the promotion of ONE piece.
Know how to repurpose what you create and cross over to many different platforms, including: blogging, email marketing, podcasting, Pinterest, Instagram, Facebook, Twitter, LinkedIn, YouTube … basically, every platform available.
Get ready for all those feel-good endorphins that come from doing less, but reaping waaay more results.
Can you imagine what it’s like to create content from a place of passion, purpose, and progress, and then sharing and re-sharing it in a way that feels doable & primes your audience to feel READY and excited when it’s your time to sell?
Mm-hmm. You know that sounds good.
It’s time you waved buh-bye to the endless hamster wheel of content creation, and hopped aboard the less-is-more bus.
I’ve packaged up my own simple and strategic content creation methodology that reaps hundreds of thousands of weekly blog pageviews (and a whole lot of conversions, too) so that you can take one piece of content, repurpose it 10 different ways, and see results for 90-plus days after publishing.
Too often, creators spend 90% of their time creating the “thing” and only 10% promoting it, and it hit me: What good is our content we work so hard on if no one sees it? If there are zero results tied to it? We need to swap how we spend our time and efforts if we want to see real, lasting results. (And not run out of steam from feeling pressured to constantly be cranking out new stuff.)
I’m giving you the exact model for you to turn your content into a well-oiled machine (that practically runs itself).
UH, YES PLEASE!
When it comes to value-packed content that lasts, I want YOU to be in the driver’s seat.
“Content” is maybe the broadest term we could use in this space, because content is anything you create and publish for someone else to consume. If you Tweet, if you post on Instagram, or if you have a podcast, a blog, or a YouTube channel—you are a content creator. But figuring out what content makes the most sense for you, your brand, and your business is what will lead to tangible results.
We kick off by uncovering how content is the key method for educating your audience, inspiring them to take action, serving them with valuable information, and when it’s time, selling your product or service so you can take that education, inspiration, and service to a whole new level. You’ll learn the benefits of creating content for various platforms, my 3 surefire methods for figuring out what the heck to post about, and my go-to (and insanely easy) strategy for planning out my content calendar.
This module will help you strategically and intentionally outline your content (nope, no more “filler” posts just to “get something up” when it’s been all crickets for a while). Outlining your content will equip you with a way to create content that drives actual results in your business through my three signature steps: Goal, Promise, and Action.
I’ll walk you through how to determine the purpose of each and every piece of content, paint a picture of promise for the reader or consumer (aka, what’s in it for them), and end the piece with a next step for them to follow that leads to a natural transition further into your brand. You never want people wondering, “What was the point of that?” or “Now what?” when they consume your content, and with this simple outline, you’ll always create with a broader intention, not just for the sake of creation.
Yep, onward to the actual content creation! You likely already have experience with this part, but if you’ve ever faced writer’s block or couldn’t quite figure out how to wrap up a blog post neatly, I’m sharing all my tips and know-how to make your content juicy, value-filled, and actionable for anyone consuming it.
We’ll get into why I firmly believe the trusty 5-paragraph essay format is fully relevant to content creation, plus simple ways to hook readers in the introduction, how to weave value into the bulk of the body, and what to actually say in the conclusion that leaves readers clicking on to the next part of their journey, and that isn’t one of those awkward or abrupt “so longs.” I’m also giving you the headline tips I live by and the 6 major must-dos for better content (these will become your content Bible … bless).
Ever wish you didn’t have to come up with social copy from scratch every flipping time? Want an easier way to curate captions using content that already exists? Wonder if it’s “cheating” to promote your content more than just one time on your platforms? Uh-huh, I feel you. And by the way, it’s NOT cheating (it’s actually what will save you in the long run). I’ll help you follow a plan and execute a strategy that will allow your content to live on and generate results in the weeks and months to come.
I’m teaching you how to take one longform piece of content (a blog post, podcast episode, or YouTube video) and share it in 10 different ways on your social platforms, from just introducing the piece and teasing small bites of value inside of it, to asking engaging questions based on the piece, sharing pull quotes, pinning it in multiple ways, and more. You’ll have all the permission to reinvent and reintroduce your content in new ways, so you’re not always churning to create social copy from scratch and, instead, utilizing the content you already have in front of you.
Content creation is all about starting small, systemizing, and then working your way up. In this final module, I share my effective strategies for batch working so you can spend less time trying to multitask and more efficient time knocking out a bunch of your content needs in one fell swoop. I’ll also show you how to dig into the data to see what’s working well—and what you can potentially ditch in your efforts. (You know I’m a numbers gal, right?)
When you have a system for working and refining, you’ll get into a groove that you never knew was possible—and likely spend less time creating way more valuable, results-driven work. As your business grows, you might consider outsourcing content creation (an equally thrilling and scary thought, am I right?). I’ll show you how you can remain the visionary for your content as you navigate to the next level.
As soon as you say you’re in and sign up, you’ll have immediate access to the modules for a lifetime—including any updates I add whenever we learn or update our best practices. The cracked code to easier content creation is all yours, foreva-eva, baby.
Here’s what you’ll get on the inside:
How to plan your content so that each piece has a purpose and an end-goal (and so you’re not falling into the bottomless pit of just posting for the sake of posting)
The importance of determining the content platform that intersects with your passion and progress (aka, something you are willing to commit to, not just something your BFF is showing up on)
Why your content isn’t getting seen right now
How to create content that’s captivating, activating, and points to clear next steps with your brand
10 ways to repurpose one piece of longform content into social media posts, newsletters, or other content formats so you’re not creating from scratch 100% of the time
My simple system for batchworking content and fitting more work into less time
Silly-easy ways to review your numbers and adjust your content based on the data (because numbers are the biggest truth-tellers)
My one key piece of advice to navigate to the next level of content creation
Let's talk numbers, baby!
What's the cost, anyways?
If you enroll today, you’ll get all The Content Lab goodness delivered straight to your inbox, including:
My no-nonsense, 5-part methodology for simplified and strategic content creation (value: $1,000)
The exact framework for you to create one piece of content and then repurpose it into 10 different promotional pieces (value: $575)
Templates & graphics to help you share your content on social (value: $150)
Worksheets to guide you through the course content with clarity and ease (value: $75)
This is legit one of the top courses I have EVER purchased and completed.
Like, EVER. And I take a lot of courses with Amy and Stu, and Marie and Jasmine. Content Lab is the BEST! Made such an incredible difference in my Biz and my ability to get my podcast and blog post out weekly. THANK YOU!
- erica pyle -
EVERYONE should be picking this up!
I LOVE The Content Lab! I just listened to all of the modules (ok…I *might* have finished The Pinterest Lab and then went on for a full-out JK bingle with The Content Lab…) and it’s GOLD. 50% off? Damn girl, EVERYONE should be picking this up!
- Lucy Kelly -
It’s everything I needed to feel organized in my content strategy.
I’ve taken the course and it’s amazing!!! It’s everything I needed to feel organized in my content strategy. It guided me into what I should be focusing my time and energy on to see results. The length of the course is so perfect! Thank you Jenna Kutcher and team!
- Lauren chivers-krummel -
I just wanted some guidelines, tips, and formula and you served it up to me!
I have been asking for over a year…”is there a formula to follow for blogging, social media content writing, etc…" I hated content writing because it took SO long and I had no confidence in my writing. I just watched all the modules and took massive notes and I’m so ready to do the thing now! THANK YOU!!!
- EMILY BENITO -
There are golden nuggets everywhere!
Jenna, you are inspiring!!! I have done your Content Lab, and it is sooooooo brilliant that I go back again and again to lessons to listen to them. Your structure, pro-tips and down to earth way to explain things has made a real difference in my blog. I know how to approach every blog and what I should always keep in mind to get my readers wanting more! Even better, how to make them live well beyond the first week of publishing! Superb! The comments I am getting to my blog prove your method works!
- Isabel Talens -
The Content Lab majorly removed the overwhelm for me.
I just finished this up a few weeks ago and am now implementing and can’t recommend it enough! Seeing how the content is repurposed in various ways makes it feel so fresh, even a month later! And now I have it all set to swap out the images, videos, captions and such, so it feels super simple. Don’t hesitate friends...it’s worth every penny!
- Janelle Marion -
That’s a serious chunk of change that you’re keeping warm and safe inside your pocket.
i mean, i'm no mathematician...
But that’s $1,800 of education waiting for you that you can get for the same amount you might spend on a cute jumper from Anthropologie.
While it would be way more fun to sit down with you one-on-one, spicy marg in hand, to go through this content stuff together, gal pal to gal pal, I’d have to charge a pretty penny to do that for everyone (and to be away from Drew and Coco that much). So teaching you THIS way—with a digital framework that’s all ready for you to dive into when you’re ready—lets me keep the price manageable. (Like, really manageable.)
And if you’re not on your way to hopping off the content-creation hamster wheel?
Then have no fear—you're completely free to change your mind.
The best part about The Content Lab? No matter what kind of payment plan you choose, I want you to know you can cancel if this isn't working for you—we'll chalk it up to a "well, we gave it the ol' college try!"
If for whatever reason, you're not any closer to feeling like The Content Lab is answering all your questions once you install my system, simply email Stephanie at firstname.lastname@example.org, and we'll get you set.
Read more on that here >>
It doesn't have to be an endless cycle.
Your content doesn’t have to live and die with one promotional share. And you can have access to a better way to plan, prepare, share, and re-share your content in an easier way, today.
Yep, I'm ready to END that cycle (and give my content a whole new life!)
The content-loving gal dishing up your new game-plan
Hi! I’m Jenna Kutcher.
I’m a Midwestern mama, number-crunching data lover, marketing-obsessed educator, and content-cranking machine who’s spent years in the weeds of refining a process that works when it comes to creating compelling content that converts—and doesn’t burn you out along the way.
(Trust me, I’ve been there, and I don’t want you to get there.)
I host a top-rated business podcast, teach business owners how to build independent wealth, and my story involves taking a $300 Craigslist camera and using it to build a 7-figure empire. As a “media company,” Team JK is cranking out an enormous amount of content on a weekly basis, from two podcast episodes to four blog posts to multiple emails and Tweets and ‘grams and FB + LinkedIn posts.
I mean, when we write down all the things we’re hitting “publish” on, it’s frankly enough to make my eyes cross.
But I wasn’t always a media company, and I didn’t always have a team.
In fact, over the last 9 years I’ve published over 1,600 blog posts, 4,900+ Instagram posts, and more, and I realized along the way that the content that MATTERED—
the content that moved the needle, drove results, and pushed me toward a concrete goal
that content was always attached to a deeper purpose and was created with a plan.
I’m here to show you that plan, and how wildly simple it can be when you begin fitting it into your current content process. In fact, I’m determined to flip your approach, to save you from the hours of content creation and, instead, get you focusing on repurposing and re-sharing existing content—GOOD content that deserves to be seen weeks, months, and years after it’s been published.
Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace?
A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Content Lab will look a little different and that’s the beauty of it.
Q: How long will I have access to the content? Will the course expire?
A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!)
Q: I’m a ____fill in the blank____ , will this work for me?
A: Here’s the good news, this course is for anyone who wants to create content with purpose, intention and clarity -- regardless of the topic or subject matter. If you're needing a step-by-step walk through of the entire process from planning all the way to promoting, The Content Lab will cover it for you.
Q: My time is limited, how much time will I need to set aside each week for the content?
A: If you’re juggling enough responsibilities already and you’re wondering where The Content Lab can fit in your schedule, I have great news: the coursework can flex to fit your life! I know some people like to take it one bite at a time perhaps with their morning coffee, but sometimes it’s easier to carve out a couple of afternoons and power-through! I’m a big fan of creating a course that can be flexibly approached no matter what someones time budget is. The video work itself is only about 2 hours, so beyond that, it’s up to you to decide how fast or slow you’d like to work through the content! It can be boiled down to a weekend or a day, or stretched out to a couple weeks. Up to you!
A: The Content Lab is my content creation masterclass centered around a solution to the fact that a lot of people spend about 90% of our “content making” time creating something beautiful only for about 6% of our audience to see it… if that! So, this is my solution to creating content with purpose, creating with intention and clarity (rather than just upping your quantity) and having a replicable plan that attracts real subscribers, sales, and students.
Q: Tell me more...what is your course about?
Q: How should we work through the course?
A: Your coursework timeline is whatever you need it to be! If you want it to just hang out until you’re ready to learn the next thing, like your own personal resource library, that works, too. Some people like to carve out a weekend and just start and finish an entire course (depending on how the course is built/how long it is!) The possibilities for how you work through your content are endless.
Get the facts
Last Updated January 25th 2023
We want you to be satisfied with your purchase and offer a 30-day money-back guarantee refund period for purchases of particular courses from Our Offerings.
In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at email@example.com and let us know you’d like a refund by the 30th day at 11:59 CST.
We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
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Last Updated May 1st 2022
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1. Data associated with Your account, such as Your name, address, email address, and payment information.
2. Data about Your usage of Our website, such as Your IP address, geographical information, and how long You accessed Our website and what You viewed.
3. Data related to Your personal profile, such as Your name, address, profile picture, interests and hobbies, or employment details.
4. Data that You provide Us in the course of using Our services.
5. Data that You post on Our website, such as comments or responses to blogs.
6. Data that You submit to Us when You make an inquiry regarding Our website or offerings.
7. Data related to Your transactions with Us, including Your purchase of Our goods or services. This information may include contact details and payment information.
8. Data that You provide to Us when You subscribe to Our emails or newsletters, including Your email address and contact information.
9. Data that You submit to Us via correspondence, such as when You email Us with questions.
10. Any other data identified in this policy, for the purpose of complying with Our legal obligations, or to protect the vital interests of You or any other natural person.
Our website is hosted by servers located in the U.S therefore, if You reside outside the U.S, some of Your data will be transferred internationally to and stored on those servers. In addition, We may use third-party processors (including payment processors) and subcontractors located in the U.S. We use all reasonable methods to protect the safety of Your data during transfer, including hosting Our website on reputable servers and engaging reputable third-party processors. By using this site and providing Us with information, You consent to this transfer, processing, and storage of Your information in the U.S. Note that the privacy laws in the U.S may not be as strict as those in other countries. Please be aware that:
● Data that is provided to Us is stored on secure servers. Payment information and other sensitive data will be encrypted to ensure its safety.
● The transmission of data via the internet is never completely secure, and We cannot guarantee the security of data that is sent to Us electronically. Your transmission of data to Us is at Your own risk.
● Where data that You have transmitted to Us is password protected, You are responsible for keeping the password confidential. You are exclusively responsible for any breaches of Your data that results from Your own disclosure of or failure to protect Your password.
We use website hosting servers/third-party processors/subcontractors located in Canada which has received an Adequacy Determination from the European Commission, meaning that the European Commission has determined that appropriate safeguards are in place to protect data once it is transferred to that country.
We retain personal data as long as it is needed to to conduct Our legitimate business purposes or to comply with Our legal obligations, or until You ask Us to delete Your data. For example, We will retain certain personal information indefinitely for the purposes of maintaining Your account, unless and until You delete Your account. Data that We gather for a specific and particular purpose, such as assisting law enforcement or analyzing trends, will be kept for no longer than is necessary for that particular purpose. Data that is no longer needed by Us for any of the purposes listed above will be permanently deleted.
We will honor Your request to delete Your data, as described more fully below, unless We are required by law to retain access to the data. However, note that We cannot control the retention policies of third parties. If You wish to have any third parties, including those to whom We’ve transmitted Your data, delete that data, You will need to contact those third parties directly. You may request from Us a list of all third parties to whom We have transmitted Your data.
We may retain usage data (that is, data that is gathered by Our company or third-party analytics companies for the purpose of analyzing the use of Our website) as needed for internal analysis purposes. This type of data is usually retained for a shorter period of time than personal data, unless the data is necessary to improve the security or functionality of Our website or offerings, or We are legally obligated to retain the data for a longer period of time.
SECURITY OF YOUR INFORMATION
We take all reasonable steps to protect Your personal data and keep Your information secure. We use recognized online secure payment systems and implement generally accepted standards of security to protect against personal data loss or misuse. However, no security measure is foolproof, and no method of data transmission can be guaranteed against interception or misuse. We cannot guarantee complete security of any information You transmit to Us.
We will notify You promptly of any known breach of Our security systems or Your data which might expose You to serious risk.
This website or mobile app is not designed for use by children under age the applicable age of consent in Your country, and We do not knowingly solicit personal data from anyone under the applicable age of consent in Your country . If You are under the applicable age of consent in Your country , do not access or use Our website or related products or services. If You become aware that We have collected data of anyone under the applicable age of consent in Your country , please contact Us so that We may delete that data.
You have certain rights with respect to Your personal data, as outlined below. Note that We may charge You a reasonable fee for actions that You ask Us to take with respect to Your data. In addition, We reserve the right to request that You provide Us with evidence of Your identity before We take any action with respect to the exercise of Your data rights. Further, Your rights may be restricted or nullified to the extent they conflict with Our compelling business interests, the public interest, or the law.
UPDATE ACCOUNT INFORMATION
You have the right to update or change any information You have provided to Us. To update or delete Your information, please contact Us at email@example.com.
CONFIRM PERSONAL DATA AND ITS USE
You have the right to request that We confirm what data We hold about You, and for what purposes. You also have the right to confirmation of whether We process Your data or deliver Your data to third-party processors, and for what purposes. We will supply You with copies of Your personal data unless doing so would affect the rights and freedoms of others.
Change Consent: You have the right to change Your consent to Our use of Your information. In such cases, We may require You to delete Your account with Us, as described above, and You may not have full access to Our website.
Request a Copy of Data: You have the right to request a digital copy of the data that We hold about You. Your first request for a copy of Your personal data will be provided free of charge; subsequent requests will incur a reasonable fee.
Transfer Your Data: You have the right to request that We gather and transfer Your data to another controller, in a commonly used and machine readable format, unless doing so would cause Us an undue burden.
Delete All Data: You have the right to request that We delete all data that We hold about You, and We must delete such data without undue delay. There are exceptions to this right, such as when keeping Your data is required by law, is necessary to exercise the right of freedom of expression and information, is required for compliance with a legal obligation, or is necessary for the exercise or defense of legal claims. Such a request may result in a termination of Your account with Us and You may have limited or no use of Our website.
Emails and Communications: You may opt out of receiving future email correspondence from Us by checking the appropriate box when You register for the account or make a purchase. You may change Your communication settings by contacting Us at firstname.lastname@example.org.
Marketing Communications: You may opt out of receiving any third-party marketing communications or having Your personal information used for marketing purposes. You may do this by contacting Us at email@example.com.
Processing: You may, in some circumstances, restrict the processing of Your data, such as when You contest the accuracy of Your data or when You have objected to processing, pending the verification of that objection. When processing has been restricted, We will continue to store Your data but will not pass it on to third-party processors without Your consent, or as necessary to comply with legal obligations or protect Your rights or those of others or Our company. In addition, You may opt out of any processing of Your data altogether. Note, however that doing so may result in the termination of Your account and loss of access to Our website.
CALIFORNIA PRIVACY RIGHTS
The State of California has established its own unique regulations that apply to California residents.
As of its effective date of January 1, 2020 We are also compliant with the California Consumer Privacy Act Of 2018, Cal. Civ. Code §§ 1798.100 Et Seq. (CCPA).
Any California resident may request, free of charge, the personal information We have collected or stored about themselves or about a member of their household. For security purposes, We reserve the right to ask for verification of Your identity and proof of your California residency at the time of your request.
Any California resident has a right to request the personal data We have collected, or request deletion of the personal data We have collected, including but not limited to:
● Any personally identifying information, such as a real name, alias(es), mailing or resident address, IP address, email address, account name, biometrics, or any other data that could uniquely identify a California resident; and
● Commercial information, including products or services purchased, obtained, or considered, search history, interactions with Our website, or any other purchasing or browsing history of Our site and/or offer(s); and
● Site comments made publicly or privately; and
● Geolocation data; and
● Professional or employment-related information; and
● Education information.
We reserve the right to collect any of the above data on California residents and their households.
We do not plan on selling your data. Regardless, any California resident can email us at firstname.lastname@example.org to explicitly request to opt-out of any such sale of data.
California residents also have the option to request a full deletion of their account and any data We have collected and associated with them.
We agree to comply with any data request or deletion made pursuant to the CCPA in a reasonable timeframe, during normal business hours and excluding holidays or Our pre-scheduled time off.
We offer the opportunity for You to volunteer certain information to Us that is used for email and marketing purposes. This information includes, but is not limited to, Your name and email. You will have an opportunity to unsubscribe from any future communications via email, but We reserve the right to maintain a database of past email subscribers. We reserve the right to use this information as reasonably necessary in Our business and as provided by law. Your information will be shared with reasonably necessary parties for the ordinary course of conducting Our business, such as through Facebook ads or Google Pay Per Click marketing campaigns.