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After hours of research, writing, and tweaking, you finally hit *publish* on that new post and think…

“Whew, the hard work’s done!”

as you check your task off your to-do list.

In the world of running a business, content creation has become just one more endless (umm, and maybe even mindless?) task on the long list of responsibilities to keep this thing rolling on forward, full-steam ahead.

But your content isn’t just another piece of the puzzle that makes up your business. It’s more like the photo we reference as we make the puzzle — it keeps us connected to the end goal, and drives us forward with clarity, confidence, and direction...

… if we use it in the right way.

What most of us end up doing, though?

We spend about 90% of our time creating content, and 10% promoting it.

We churn our creative gears for hours a week to create this content with care, yet it gets seen by ~maybe~ 6% of our audience.

Woooo-ey. Does that give anybody else the worst kind of pit in your gut? (I’m raising my hand high right here with you.)

Instead of focusing on getting that well-honed, crafted-from-the-heart content in front of the eyes of those who need to see it—so many of us opt to hit the post button, slap up a quick social post, and move on to the next item.

Our fresh content lives and dies within a day.

Or worse—you know that regular content is a way to connect with your people and leave ‘em with action-packed inspiration and value, buuuut you’re stuck in the paralysis of not knowing exactly what to post or how to get your message out there.

And so, your blog sits quietly collecting cobwebs in your corner of the internet.

Can I just say how hard I hear this and see you?

I get it. For years and years, I blogged DAILY because I felt obligated to, but those posts weren’t tied to a result or a purpose.

In fact, they were sucking up my time and not getting me anywhere closer to my goals. I’d share a new blog post once on Facebook, and then move on to the next.

It wasn’t until I started creating content with intention and a plan that I started to see REAL results.

Those aren’t vanity metrics—they’re actual results, akin to subscribers, sales, and students.

The solution isn’t creating more and more and more. It’s not spending the majority of your time willing your creative juices to crank out just a few more sentences that hopefully *fingers crossed* make it in front of a potential client…

The solution is tied to a simple purpose behind each piece of content you push out.

Results don’t just come from a little call-to-action at the end of your blog post. They come from creating with intention, certainty, and confidence, and you can do that when you have a plan.

The issue is that you’re creating longform content that’s likely pretty awesome, but its shelf life is fleeting because you don’t have a system to share (and re-share) it again and again.

You hope that search engines will do most of the heavy lifting and point the *right* people to your content. (That’s what SEO’s for, right?)

You feel a little “fraud-y” (it’s a word now) if you repurpose past content or *gasp* share a blog post from a year ago … even if it’s still relevant.

And the truth is: All that content you spend hours crafting and honing basically goes into a blog post graveyard where it never gets seen, because you’re not the one strategically getting it out there in front of other people.

R.I.P. to all the posts you wrote that no one ever experienced.

I struggled with how to write my content...

Absolutely loved The Content Lab. I’d really struggled with working out how to write my content in a way to be able to repurpose it, let alone how to actually repurpose it. Your course solved these problems for me.

Lorraine Stone

So, what if you could spend less time in Content Creation Land and, instead, harness that energy into building a process that gives content a longer life to better serve, inform, and connect with your audience?

If you uncracked how to pivot your approach and lean into the whole work-smarter-not-harder fairytale actual-real-life possibility, you could:

Create with the foresight of knowing how one piece can span the different platforms and serve your audience in all the places you want to show up—without creating more work.

Have an action plan that will allow you to create content that moves the needle and drives results with intention and purpose.

Execute a simple marketing plan that will help you get results for 90 days following “publish” through the promotion of ONE piece.

Know how to repurpose what you create and cross over to many different platforms, including: blogging, email marketing, podcasting, Pinterest, Instagram, Facebook, Twitter, LinkedIn, YouTube … basically, every platform available.

Get ready for all those feel-good endorphins that come from doing less, but reaping waaay more results.

Can you imagine what it’s like to create content from a place of passion, purpose, and progress, and then sharing and re-sharing it in a way that feels doable & primes your audience to feel READY and excited when it’s your time to sell?

Mm-hmm. You know that sounds good.

It’s time you waved buh-bye to the endless hamster wheel of content creation, and hopped aboard the less-is-more bus.


I’ve packaged up my own simple and strategic content creation methodology that reaps hundreds of thousands of weekly blog pageviews (and a whole lot of conversions, too) so that you can take one piece of content, repurpose it 10 different ways, and see results for 90-plus days after publishing.

Too often, creators spend 90% of their time creating the “thing” and only 10% promoting it, and it hit me: What good is our content we work so hard on if no one sees it? If there are zero results tied to it? We need to swap how we spend our time and efforts if we want to see real, lasting results. (And not run out of steam from feeling pressured to constantly be cranking out new stuff.)

I’m giving you the exact model for you to turn your content into a well-oiled machine (that practically runs itself).


When it comes to value-packed content that lasts, I want YOU to be in the driver’s seat.

What’s Inside the Lab

Module 01

Define Your Content

“Content” is maybe the broadest term we could use in this space, because content is anything you create and publish for someone else to consume. If you Tweet, if you post on Instagram, or if you have a podcast, a blog, or a YouTube channel—you are a content creator. But figuring out what content makes the most sense for you, your brand, and your business is what will lead to tangible results.

We kick off by uncovering how content is the key method for educating your audience, inspiring them to take action, serving them with valuable information, and when it’s time, selling your product or service so you can take that education, inspiration, and service to a whole new level. You’ll learn the benefits of creating content for various platforms, my 3 surefire methods for figuring out what the heck to post about, and my go-to (and insanely easy) strategy for planning out my content calendar.


Outline Your Content

This module will help you strategically and intentionally outline your content (nope, no more “filler” posts just to “get something up” when it’s been all crickets for a while). Outlining your content will equip you with a way to create content that drives actual results in your business through my three signature steps: Goal, Promise, and Action.

I’ll walk you through how to determine the purpose of each and every piece of content, paint a picture of promise for the reader or consumer (aka, what’s in it for them), and end the piece with a next step for them to follow that leads to a natural transition further into your brand. You never want people wondering, “What was the point of that?” or “Now what?” when they consume your content, and with this simple outline, you’ll always create with a broader intention, not just for the sake of creation.


Create Your Content

Yep, onward to the actual content creation! You likely already have experience with this part, but if you’ve ever faced writer’s block or couldn’t quite figure out how to wrap up a blog post neatly, I’m sharing all my tips and know-how to make your content juicy, value-filled, and actionable for anyone consuming it.

We’ll get into why I firmly believe the trusty 5-paragraph essay format is fully relevant to content creation, plus simple ways to hook readers in the introduction, how to weave value into the bulk of the body, and what to actually say in the conclusion that leaves readers clicking on to the next part of their journey, and that isn’t one of those awkward or abrupt “so longs.” I’m also giving you the headline tips I live by and the 6 major must-dos for better content (these will become your content Bible … bless).


Promote Your Content 10 Ways

Ever wish you didn’t have to come up with social copy from scratch every flipping time? Want an easier way to curate captions using content that already exists? Wonder if it’s “cheating” to promote your content more than just one time on your platforms? Uh-huh, I feel you. And by the way, it’s NOT cheating (it’s actually what will save you in the long run). I’ll help you follow a plan and execute a strategy that will allow your content to live on and generate results in the weeks and months to come.

I’m teaching you how to take one longform piece of content (a blog post, podcast episode, or YouTube video) and share it in 10 different ways on your social platforms, from just introducing the piece and teasing small bites of value inside of it, to asking engaging questions based on the piece, sharing pull quotes, pinning it in multiple ways, and more. You’ll have all the permission to reinvent and reintroduce your content in new ways, so you’re not always churning to create social copy from scratch and, instead, utilizing the content you already have in front of you.


Refine Your Process

Content creation is all about starting small, systemizing, and then working your way up. In this final module, I share my effective strategies for batch working so you can spend less time trying to multitask and more efficient time knocking out a bunch of your content needs in one fell swoop. I’ll also show you how to dig into the data to see what’s working well—and what you can potentially ditch in your efforts. (You know I’m a numbers gal, right?)

When you have a system for working and refining, you’ll get into a groove that you never knew was possible—and likely spend less time creating way more valuable, results-driven work. As your business grows, you might consider outsourcing content creation (an equally thrilling and scary thought, am I right?). I’ll show you how you can remain the visionary for your content as you navigate to the next level.

The Content Lab provides the exact framework for you to create one piece of content and then slice-n-dice it into 10 different promotional pieces, so you’re not creating MORE content—you’re creating with intention and rocking the strategy long after publish.

As soon as you say you’re in and sign up, you’ll have immediate access to the modules for a lifetime—including any updates I add whenever we learn or update our best practices. The cracked code to easier content creation is all yours, foreva-eva, baby.

Here’s what you’ll get on the inside:

How to plan your content so that each piece has a purpose and an end-goal (and so you’re not falling into the bottomless pit of just posting for the sake of posting)

The importance of determining the content platform that intersects with your passion and progress (aka, something you are willing to commit to, not just something your BFF is showing up on)

Why your content isn’t getting seen right now

How to create content that’s captivating, activating, and points to clear next steps with your brand

10 ways to repurpose one piece of longform content into social media posts, newsletters, or other content formats so you’re not creating from scratch 100% of the time

My simple system for batchworking content and fitting more work into less time

Silly-easy ways to review your numbers and adjust your content based on the data (because numbers are the biggest truth-tellers)

My one key piece of advice to navigate to the next level of content creation

Let's talk numbers, baby!

What's the cost, anyways?

If you enroll today, you’ll get all The Content Lab goodness delivered straight to your inbox, including:

My no-nonsense, 5-part methodology for simplified and strategic content creation (value: $1,000)

The exact framework for you to create one piece of content and then repurpose it into 10 different promotional pieces (value: $575)

Templates & graphics to help you share your content on social (value: $150)

Worksheets to guide you through the course content with clarity and ease (value: $75)

This is legit one of the top courses I have EVER purchased and completed.

Like, EVER. And I take a lot of courses with Amy and Stu, and Marie and Jasmine. Content Lab is the BEST! Made such an incredible difference in my Biz and my ability to get my podcast and blog post out weekly. THANK YOU! 

- erica pyle -

EVERYONE should be picking this up!

I LOVE The Content Lab! I just listened to all of the modules (ok…I *might* have finished The Pinterest Lab and then went on for a full-out JK bingle with The Content Lab…) and it’s GOLD. 50% off? Damn girl, EVERYONE should be picking this up!

- Lucy Kelly -

It’s everything I needed to feel organized in my content strategy.

I’ve taken the course and it’s amazing!!! It’s everything I needed to feel organized in my content strategy. It guided me into what I should be focusing my time and energy on to see results. The length of the course is so perfect! Thank you Jenna Kutcher and team!

- Lauren chivers-krummel -

I just wanted some guidelines, tips, and formula and you served it up to me!

I have been asking for over a year…”is there a formula to follow for blogging, social media content writing, etc…" I hated content writing because it took SO long and I had no confidence in my writing. I just watched all the modules and took massive notes and I’m so ready to do the thing now! THANK YOU!!! 


There are golden nuggets everywhere!

Jenna, you are inspiring!!! I have done your Content Lab, and it is sooooooo brilliant that I go back again and again to lessons to listen to them. Your structure, pro-tips and down to earth way to explain things has made a real difference in my blog. I know how to approach every blog and what I should always keep in mind to get my readers wanting more! Even better, how to make them live well beyond the first week of publishing! Superb! The comments I am getting to my blog prove your method works!

- Isabel Talens -

The Content Lab majorly removed the overwhelm for me.

I just finished this up a few weeks ago and am now implementing and can’t recommend it enough! Seeing how the content is repurposed in various ways makes it feel so fresh, even a month later! And now I have it all set to swap out the images, videos, captions and such, so it feels super simple. Don’t hesitate’s worth every penny! 

- Janelle Marion -

That’s a serious chunk of change that you’re keeping warm and safe inside your pocket.

i mean, i'm no mathematician...

But that’s $1,800 of education waiting for you that you can get for the same amount you might spend on a cute jumper from Anthropologie.

While it would be way more fun to sit down with you one-on-one, spicy marg in hand, to go through this content stuff together, gal pal to gal pal, I’d have to charge a pretty penny to do that for everyone (and to be away from Drew and Coco that much). So teaching you THIS way—with a digital framework that’s all ready for you to dive into when you’re ready—lets me keep the price manageable. (Like, really manageable.)

It doesn't have to be an endless cycle. 

Discover how to turn your content into high-quality pieces that stand the test of time. 

Your content doesn’t have to live and die with one promotional share. And you can have access to a better way to plan, prepare, share, and re-share your content in an easier way, today.

Yep, I'm ready to END that cycle (and give my content a whole new life!)

The content-loving gal dishing up your new game-plan

Hi! I’m Jenna Kutcher.

I’m a Midwestern mama, number-crunching data lover, marketing-obsessed educator, and content-cranking machine who’s spent years in the weeds of refining a process that works when it comes to creating compelling content that converts—and doesn’t burn you out along the way. 

(Trust me, I’ve been there, and I don’t want you to get there.)

I host a top-rated business podcast, teach business owners how to build independent wealth, and my story involves taking a $300 Craigslist camera and using it to build a 7-figure empire. As a “media company,” Team JK is cranking out an enormous amount of content on a weekly basis, from two podcast episodes to four blog posts to multiple emails and Tweets and ‘grams and FB + LinkedIn posts.

I mean, when we write down all the things we’re hitting “publish” on, it’s frankly enough to make my eyes cross.

But I wasn’t always a media company, and I didn’t always have a team.

In fact, over the last 9 years I’ve published over 1,600 blog posts, 4,900+ Instagram posts, and more, and I realized along the way that the content that MATTERED—

the content that moved the needle, drove results, and pushed me toward a concrete goal

that content was always attached to a deeper purpose and was created with a plan.

I’m here to show you that plan, and how wildly simple it can be when you begin fitting it into your current content process. In fact, I’m determined to flip your approach, to save you from the hours of content creation and, instead, get you focusing on repurposing and re-sharing existing content—GOOD content that deserves to be seen weeks, months, and years after it’s been published.


Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace? 

A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Content Lab will look a little different and that’s the beauty of it.


Q: How long will I have access to the content? Will the course expire? 

A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!)


Q: I’m a ____fill in the blank____ , will this work for me?

A: Here’s the good news, this course is for anyone who wants to create content with purpose, intention and clarity -- regardless of the topic or subject matter. If you're needing a step-by-step walk through of the entire process from planning all the way to promoting, The Content Lab will cover it for you.


Q: My time is limited, how much time will I need to set aside each week for the content? 

A: If you’re juggling enough responsibilities already and you’re wondering where The Content Lab can fit in your schedule, I have great news: the coursework can flex to fit your life! I know some people like to take it one bite at a time perhaps with their morning coffee, but sometimes it’s easier to carve out a couple of afternoons and power-through! I’m a big fan of creating a course that can be flexibly approached no matter what someones time budget is. The video work itself is only about 2 hours, so beyond that, it’s up to you to decide how fast or slow you’d like to work through the content! It can be boiled down to a weekend or a day, or stretched out to a couple weeks. Up to you! 


A: The Content Lab is my content creation masterclass centered around a solution to the fact that a lot of people spend about 90% of our “content making” time creating something beautiful only for about 6% of our audience to see it… if that! So, this is my solution to creating content with purpose, creating with intention and clarity (rather than just upping your quantity) and having a replicable plan that attracts real subscribers, sales, and students. 

Q: Tell me more...what is your course about?


Q: How should we work through the course?

A: Your coursework timeline is whatever you need it to be! If you want it to just hang out until you’re ready to learn the next thing, like your own personal resource library, that works, too. Some people like to carve out a weekend and just start and finish an entire course (depending on how the course is built/how long it is!) The possibilities for how you work through your content are endless.

Get the facts

Privacy Policy

Last Updated March 2018

We at (“Jenna Kutcher,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, (the “Websites”); and (ii) offline when you provide information to us.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Service.

Acceptance of Terms

By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

The Information We Collect

In the course of operating the Websites and/or interacting with you, we will collect (and/or receive) the following types of information.


When you sign up to receive any of our newsletters, respond to a survey, register for a class, or purchase any product or service, you may be required to provide us with personal information about yourself, such as your name, address, email address, and phone number. We do not collect any personal information from Visitors when they use the Websites unless they provide such information voluntarily, such as by registering or sending us an email or signing up for a newsletter. All information we collect and/or receive under this section is collectively called “Personal Information.”


When you place an Order, you must provide us with certain information about the products and services you are seeking to purchase. Such information is collectively called the “Order Information.”


When you wish to purchase a product or service, you will be required to provide certain information in addition to the Personal Information and Order Information noted above. Such information may include a debit card number, credit card number, expiration date, billing address, activation codes, and similar information. Such information is collectively called the “Billing Information.” Although we will have access to the Billing Information, it will also be collected and processed by our third-party payment vendors pursuant to the terms and conditions of their privacy policies and terms of use.


In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:

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For more information on Google Analytics, including how to opt out from certain data collection, please visit Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Websites.

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We may share Other Information about your activity on the Websites with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Websites and elsewhere. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect such Other Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.

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We use the Personal Information, the Order Information, the Billing Information, and the Other Information (collectively, the “Information”) to provide our services; to process Orders; to administer our rewards and promotional programs; to maintain and improve our Websites and services to you; to solicit your feedback; and to inform you about our products and services and those of our third-party marketing partners.

We may also use and/or share Information as described below.

Jenna Kutcher will access, use, and share the Information as required to process your Orders and provide support to you. In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs. With your permission, third-party applications or services may access your Personal Information. We use standard OAuth (open authorization) to enable you to give permission to share your Personal Information with other websites and services, such as Facebook and Twitter (e.g., when you agree to a pop-up requesting you to allow another application to access your account information). We also use OAuth to allow us to share information about you that is stored by us without sharing your security credentials. We may employ other companies and individuals to perform functions on our behalf. Examples may include providing technical assistance, Order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. In an ongoing effort to better understand our Visitors, customers, and our products and services, we may analyze the Order Information and Other Information in aggregate form in order to operate, maintain, manage, and improve the Websites and/or our products and services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes. We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us. As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets. To the extent permitted by law, we may also disclose the Information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of Jenna Kutcher LLC or others.

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Please keep in mind that whenever you voluntarily make your Personal Information available to third parties — for example on message boards or web logs; through email; during webinars, classes, telephone conferences, or coaching calls; or in comment or chat areas — that information can be seen, collected, heard, and/or used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
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We do not knowingly collect Personal Information from children under the age of 13 through the Websites. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Websites without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

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Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 30-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.

In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.

The work that you need to submit with your request for a refund includes ALL of the following items:

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 30-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.

In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.

The work that you need to submit with your request for a refund includes ALL of the following items:

+ Proof of completed course workbook
+ Screenshot of your account when you began the course and when you are requesting your refund. 
+ A live link to your Instagram profile that shows consistent posting
+ Screenshot of inquiries and booking rate from the last 10 days
+ Proof of active participation in the Facebook group

 We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.

All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.

If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at:!

+ We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.

All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.

If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at:!

Terms & Conditions